Apple's Trick to Get You to Buy a Larger iPod
Apple recently announced the availability of movies through iTunes  
and I think I've uncovered a diabolical plan of theirs to get us all  
to buy new iPods! How? Well, they now offer all of their TV shows and  
movies in a larger resolution. 4X by their measurements from the old  
format. While this takes considerably longer to download that the  
older videos, customer perceive this as a great quality improvement,  
which it is.
For those who watch these videos and movies on their iPods, there's  
absolutely no perceptual difference in quality. The iPod screen only  
shows so many pixels, actually half the amount of the new videos.  
People watching on their computers, or through other means will  
notice a nice improvement.
Unless I'm mistaken, when you transfer one of the new videos to your  
iPod, it doesn't convert the resolution down to better fit the  
resolution of the screen. What happens with all the data and extra  
resolution that you copy over each time? It fills up your iPod! I  
know it's easy to manage content with iTunes, but I'm thinking Apple  
knows people tend to horde media. It won't take long for those with  
video iPods to fill up those suckers with 250MB half hours TV shows  
and 950MB movies.
The proof is in all the freebies they are giving out on iTunes. There  
are several new episodes of shows that they entice you with. While  
they obviously pay for the bandwidth that episode of your show uses  
to download, it pales in comparison to the profit they make on a 80GB  
iPod. 
 
					
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